Selected work / 01 Logistics technology
Giving customers visibility into a fragmented transport process.
In construction logistics, the customer arranging a truck shipment often pays a transport intermediary without having a clear view of the shipment's location, the final cost or the status of the delivery.
Information is fragmented across multiple parties, making it harder to track deliveries, reconcile costs and identify delays.
The project was a digital freight coordination platform designed to bring the process closer to the simplicity of an on demand booking service.
The product aimed to connect the parties involved in arranging and carrying out transport while improving visibility into shipments and costs: who is carrying what, where it is, what it will cost and when it will arrive.
Platform in the middle gives every party the same view of location, status and cost. Cobalt outline marks a party outside the system.
Understanding a traditional industry's operational problems and translating them into a digital product with a clear purpose. The same approach applies to any business whose process is spread across spreadsheets, phone calls and third parties.
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